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Marketing Mix of a Company
Trávníčková, Lenka ; Babáková, Šárka (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Marketing Mix of a Company
Trávníčková, Lenka ; Babáková, Šárka (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Analysis of Marketing Mix Tools of a chosen Company in the Sphere of Tourism
Pavlátová, Lucie ; Svoboda, Petr (advisor) ; Oberhel, Martin (referee)
The aim of this bachelor thesis is marketing mix analysis of a chosen company whose main business is providing services in tourism. This thesis is composed from two basic parts. The first one, theoretical, is focused on definition of marketing with description of specifics of services marketing, presents SWOT analysis and describes parts of extended marketing mix in detail. The second part, practical, apply knowledge presented in the theoretical part to real company Hotel Palcát. This part includes brief introduction of the company and analyses its marketing mix 8P. For better evaluation of this company, the SWOT analysis is also used. The end of the thesis is dedicated to summary of actual state of marketing mix and proposes some ideas for improvement for better performance of the company.
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Analysis of Green Doors Civic Association Communication Strategy in 2009 - 2010
Bednářová, Ivana ; Köppl, Daniel (advisor) ; Hejlová, Denisa (referee)
Thesis Analysis of Green Doors Civic Association Communication Strategy in 2009 - 2010 illustrates application of marketing principles and techniques in the czech non-profit sector on case of Green Doors Civic Association. This association provides labour and social rehabilitation to people with shizophrenia or another shizotypal disorder. Thesis describes and reviews not only the organization communication strategy for a different target segments as a whole but also each marketing communication instrument in terms of different theorethical principles used. According to a different communication purposes association perceive its communication with the external enviroment on the three different levels - Promotion, Fundraising and Social Marketing. Thesis shows asscociation communication in connection to marketing mix that was extended in non-profit enviroment by another 4P - Public, Partnership, Policy and Purse String. It analyzes the application of seven doors method in terms of organization social marketing communication. Seven doors represent seven barriers in recipients mind that non-profit organization have to overcome on the way of change recipients attitudes or behaviour. Thesis also tries to involve each aspects of market eviroment which affects Green Doors operation and communication. It...
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Marketing in the hotel industry
Hřibalová, Tereza ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The first part of the thesis is aiming to cover the basics of hotel marketing. Then, in the second part, this theoretical base is used to analyse the marketing mix of the Atlantis Bahía Real hotel and to find its strenghts, weaknesses, opportunities and threats. The objective of the last part of the thesis is to summarize the findings and make recommendations to improve the situation of the hotel.
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Suggestion of marketing strategy of Jazyky v zahraničí, s.r.o.
Kryszczuk, Darius ; Vávra, Oldřich (advisor) ; Ďoubalová, Eva (referee)
The subject of this bachelor thesis Suggestion of marketing strategy of Jazyky v zahraničí, s.r.o., based on situtation enterprise analysis and strategic marketing tools of segmentation, is to determinate targeting and positioning and to form marketing strategy. In the metodological part is contained a survey of elements of the marketing process. The practical part of the thesis is concentrated on analysis of current situation of the enterprise and on the analysis of marketing mix, and includes appropriate recommendations.
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Marketing města Jihlavy
Losenický, Aleš ; Boučková, Jana (advisor) ; Kottová, Alena (referee)
Tato diplomová práce pojednává o využití marketingu v oblasti řízení rozvoje města. Práce se věnuje především třem hlavním cílovým skupinám města (obyvatelům, podnikatelům a turistům). Teoretická část popisuje vývoj městského marketingu, srovnání komerčního a městského marketingu, tvorbu strategie a marketingový mix města. Obsah aplikační části tvoří nejprve charakteristika města Jihlavy, dále situační analýza a tvorba strategie města. Hlavní částí práce je zpracování marketingového mixu města Jihlavy. V závěru práce je zhodnocen přístup města Jihlavy k marketingu a jsou také navržena zlepšení současného stavu.
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